The Road Forward: How Today's Family Travel Trends Are Changing | Leisure Group Travel
Family travel is helping to lead the way in leisure group travel this year. Prior to the current vaccine rollout, a January Travelocity survey found that parents were twice as likely to have traveled since the pandemic’s onset. In addition, the survey also showed that parents were likely to plan and reserve trips earlier than other travel groups.
Since that time, these family travel patterns have accelerated. The recent vaccine rollout has contributed to greater optimism and an even more positive shift in family travel behavior. Family travelers are more confident in making travel plans and are booking vacations for the summer months and beyond. Reconnecting with family members is also top of mind. As more grandparents are vaccinated, they’re making plans to reunite with family members at reunions and on family trips.