21:37 PM

Meet the Experts: Brand Resilience | Adventure Travel Trade Association

Dan Blanchard 2019

This live panel discussion features industry marketing experts and adventure tour operators who are tackling the challenge of brand resilience with their customers in the time of COVID-19. Hear examples of product pivots and recoveries, trip planning that has gone awry with lessons learned, and successful communication campaigns that have kept travel brands top of mind and in a favorable light. Then, learn what’s next for each organization as we buckle down for more unpredictability - or perhaps an unexpectedly quick recovery.

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